Gives some insights: Recent publication "The red line. In search of excellence in design"
A history of excellence: The 50 year old history of the Design Zentrum Nordrhein Westfalen serves as a case study

10/05/04

Book in search of excellence in design

With their book "The red line. In search of excellence in design" the authors Frank A. Reinhardt and Claudia Wanninger trace the development of the Design Zentrum Nordrhein Westfalen.

 

A case study on the Design Zentrum Nordrhein Westfalen: For insiders and all those who are interested in what a design centre does, this book offers exciting insights. The winding road from the Krupp initiative to the “red dot” global brand, from a typically German institution to a successful business is the subject of this unconventional piece of business and cultural history. A journalistic analysis – more a case study than a documentation – on the occasion of the 50th anniversary of the Design Zentrum Nordrhein Westfalen. The design of the book is made by Professor Christof Gassner.

The red line. In search of excellence in design

von Frank A. Reinhardt und Claudia Wanninger

Scope: 152 pages, German, ca. 90 colour illustrations

Format: 16,5 x 22,0 cm

Binding: soft cover

Year of publication: 2004/2005

Date of publication: October 2004

Price: 19,90 Euro

No. for orders: 3-89986-047-0

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