Grand Prix 2004: “CROP” catalogue series from Segura Inc., Chicago

This is the first year that the supreme distinction of the “red dot: grand prix” has gone to the USA, being awarded to the “CROP” catalogue series from Segura Inc., Chicago. The prize of 10,000 euro is endowed by the company Krenzler Biermann OHG from Essen. Also nominated for the grand prix were the advertising campaign titled “Wörlitz – Ein Hort der Toleranz” from Heye & Partner in Unterhaching and the exhibition stand design titled “Wer’s glaubt, wird selig?” from Jäger und Jäger in Überlingen.

“CROP” is a large format product catalogue series for the client Corbis Stock Photography. There have been seven produced to date as part of a re-branding effort. Segura Inc. have been involved with the client for almost two years. While the catalogues are free, print runs are limited to 30,000 and include an extraordinary number of different papers, printing techniques and varied content, all in specially produced packaging.

Founder and principal of the design company Segura Inc. is Carlos Segura, who is also the creative director of the “CROP” catalogues. After working for more than a decade in several prominent agencies such as HCM Marsteller, Young & Rubicam, DDB Needham or BBDO, both in Pittsburgh and Chicago, he decided to pursue a more creative approach to design by founding his own firm in 1991. With the instant success of Segura Inc., he founded [T-26] Digital Type Foundry in 1994, which is one of today’s leading promoters of independent font design. For more information visit www.segura-inc.com.