02/07/05

Face to Face 5: Graphic Design from Germany and Malaysia

The renowned conference on graphic design "Face to Face" will take place from March 10-12, 2005 in the Haus der Wirtschaft, Stuttgart, in cooperation between the Design Center Stuttgart and the guest country Malaysia. The international partner of the event changes every year.

What is striking about this year’s event: for the first time, professional designers and clients from Germany and from a country outside Europe will meet “face to face.” This year’s cooperation partner is the Malaysian organisation, Pertubuhan Wakaf Reka Grafik Malaysia WREGA. Close cooperation between the Design Center Stuttgart and its Malaysian partner is the guarantee of a varied programme – one that will once again live up to its motto "For a better understanding between client and designer."

The reception on Thursday evening will be followed by lectures on Friday and Saturday, alternately on Malaysian and German projects from different areas in graphic design. The two-day conference focuses on dialogue, meaning that not only the many speakers from the two countries will have their say, but also that delegates will be able to network and forge contacts. From Germany, probable contributors include such well-known studios as MetaDesign or Pentagram Design. The latter will be presenting itself together with its client Star Alliance Services.

What is striking about the many topics, however, is their diversity. Thus, delegates will get to know not only the global players among the clients and design studios, but also companies and service providers whose market presence is characterized by unconventional, highly innovative products. For example, there is the virtual cemetery for animals with valuable fur, designed by Fork Unstable Media for NOAH Menschen für Tiere e.V. Or there is logstoff.com, a new brand of bag that gives its owners exclusive access to an Internet community, and calls for a corresponding communication strategy.

Delegates from Malaysia will include Kamil Yunus from the Freeform Design studio, with its client Dewan Filharmonik Petronas, the well-known Malaysian Philharmonic Orchestra. Ming Tung's presentation will take a critical look at software piracy in Asia.  The clients are Microsoft and the Domestic Trade and Consumers Affairs Ministry. The Chimera studio will take a close look at how to develop an Asian brand.

The appeal "Meet new impulses in graphic design" made every year by Face to Face, promises to be fulfilled in very many respects in 2005. The event will be accompanied by several exhibitions, and the Face to Face Lounge is the central meeting point for all those looking to exchange views.

The complete programme is available for download on the Internet at: www.design-center.de/face

Face to Face is aimed at all those responsible for visual communication design in companies and at professional designers from all disciplines.

Contact for further information:

Phone: +49 (0) 711 123 2781

E-Mail: design(at)lgabw.de, quoting "Face to Face 5" as a reference.