General Motors builds European design centre in Rüsselsheim
After the world’s largest automobile group, General Motors (GM), had chosen the Opel plant in Rüsselsheim for the production of Saab and Opel middle class vehicles only a few months ago, the mother company once again selected the Opel headquarters.
In January 2006, General Motors Europe will open a new European design centre in Rüsselsheim. With the creation of this centre, the group continues its offensive to accelerate product development.
‘Design is an important element of our product philosophy and we will even further emphasise this central value by the interior of the new centre’, states Carl-Peter Forster, president of General Motors Europe. ‘Location, equipment, and atmosphere will provide our designers with the optimal conditions for their creative work’.
In addition to the design of current series of models, the new centre will also house the ‘Advanced Design’. Due to the direct connection with future developments and product planning as well as the brand teams, synergies can be utilised more effectively. ‘Thus, we are strengthening the connection with the International Technical Development Centre and illustrate the extraordinary significance that design has for us’, explains Bryan Nesbitt, executive director of design at GM Europe.
The centre is embedded in the corporation’s worldwide design organisation. The multi-national GM design team has a network of eleven studios around the globe. The Virtual Reality Technology allows working on each project in any studio. ‘A new European centre is an important addition to our international cooperation’, says GM’s head of design Ed Welburn. ‘It will help us to secure our position in this field in Europe as well as worldwide in the coming years.’
The new design centre will move into an existing, modern building on the company premises in Rüsselsheim, which will be especially converted according to the designers’ requirements.
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