Apple: cinema for the desktop
Cinema for the desktop – of frames and forms.
Suddenly it was everywhere. In the 1990s, the translucent and colourful iMac integrated the screen in a compact and organically designed casing. This was definitely no novelty for Apple design, but it once again demonstrated that a computer is not necessarily defined by any known form – its design can be freely interpreted and can change completely from one day to the next. The Apple Cinema Display line consists of a 20-inch display, a 23-inch high-definition display and a very large 30- inch high-definition display. Their design matches the anodised aluminium casings of the Power Mac and the PowerBook.
The Apple Design Team, led by Jonathan Ive, is based in Cupertino, California, and features hand-picked talent from around the world. Jonathan and his design team rank among the world’s most influential designers. In 2002, they received the honorary award “red dot: design team of the year.”
You’ll find more exciting texts on the winners of the red dot award: product design 2005 in our red dot design yearbook 2005/2006. Order here!