Design is not for design's sake

In the past 15 years, under the leadership of Prof. Dr. Peter Zec, the Design Zentrum Nordrhein Westfalen has developed into an international communication and qualification centre for design-orientated industrial enterprises, design studios, communication and multimedia agencies.

The Essen-based institution regards design as an integral part of economic and technological promotion, and as an essential component in the striving for innovation and the encouragement of competition.