Juror profile: Uwe Loesch
Uwe Loesch, Professor of Communication Design at the Bergische University of Wuppertal, is one of the most important international contemporary poster designers and one of the jurors of this year’s red dot award: communication design.
Uwe Loesch is a member of the AGI Alliance Graphique Internationale, of the TDC Type Directors Club New York and the ADC Art Directors Club of Germany. His works are internationally acknowledged particularly in the fields of poster design, corporate design and corporate culture. His posters inspire contemplation. They do not use pure depiction or decorative commercial graphics, but promote communication as a process instead.
Uwe Loesch studied in Düsseldorf and since 1968 he has been working in his studio for publishing companies, industrial concerns and increasingly for social and cultural institutions. Museums, festivals, fairs, and exhibitions as well as the State of North-Rhine Westphalia are among his clients. He created numerous posters for extensive campaigns and actions. In 1982 he developed “Punktum.”, a large-format poster, which is cut to book format and then bound to be published as a “book poster”. In 1984 several of his works became part of the permanent exhibition of the Museum of Modern Art, New York. In the last 20 years his posters have been presented in more than 30 solo exhibitions and more than 100 group exhibitions worldwide.
Uwe Loesch received numerous international prizes for his works, among them three red dots in 2004 alone. For his poster “Little boy”, which he designed for Le Mouvement de la Paix, Paris for the 50th anniversary of Hiroshima, he received the Grand Prix in the international competition “German Prize for Communication Design” – today’s red dot award: communication design.
As a jury member, Professor Uwe Loesch has taken part in various international awards. In 2004, he was appointed president of the International Biennial of Ningbo, Peoples’ Republic of China. The invitation to the Biennial was connected with an exhibition of his posters and a lecture on his work in front of students from all over China. At the same time the book “Master of Design: Uwe Loesch & Students” was published by the “China Youth Press” publishing company. On 260 pages it presents some of his own works as well as a selection of the best diploma dissertations and other student works that have been created for the degree course in Communication Design in Wuppertal under the auspices of Professor Loesch since 1990.