Matchmaking

Today, products no longer sell only due to their technical quality or a good price/performance ratio. This is especially true for markets which are characterised by saturation and abundance. In these markets it is particularly important to stand out from the masses via innovation and good design.

In order to develop new fields of application and market sectors as well as appealing to a broader target group, products are expanded and emotionally charged. Many manufacturers from different industries form co-operations for this purpose in order to profit from the positive market value of the respective company. Successful examples are Leonardo and esprit home or the porcelain manufacturer Kahla, who collaborates with Faber Kastell for its ‘write-on’ porcelain.

The communication of products is increasingly gaining significance. Special packaging is to create attention at the point of sale and induce the customers to buy by appealing to their emotions. Gift sets contain theme-related accessories such as for example a mug with mulled wine spice, or a coffee-set with espresso cup, water glass and tray, including instant espresso and sugar sticks, and shall thus create an additional incentive to buy the products.

Here you can find images on the topic:
“Matchmaking” picture gallery

Back to the top