Automobile design trend report

Particularly in the automobile industry, design has outstanding significance and is one of the most important factors for commercial success. Design has to fulfil significant tasks in automobile manufacturing: It has to have its finger on the pulse of the age, without wanting to please; it has to be innovative while at the same time fulfilling technical demands such as safety standards and standards of environmental protection. It has to fulfil the user’s wish to identify with their vehicle as well as their need for differentiation and individualisation, because a car is much more than a means of transport - it is also a status symbol and reflects the “mobile part” of the attitude to life.

On the following pages, red dot has compiled an exclusive trend report for you containing the news and trends from the field of automobile design:

Trend gallery: “The time of experimentation is over”
Trend gallery: “The individualisation of mobility”