BBDO Campaign Stuttgart win Mercedes-Benz service budget

BBDO Campaign Stuttgart have won with their pitch against Springer & Jacoby and developed an international campaign for the field “Global services and parts”, thus celebrating the win of their ninth consecutive new business client.

With the win of the Mercedes-Benz service budget, BBDO continue their success story in 2006. The integrated multi-channel campaign (TV, print, CRM, web and mobile) has been created with support from Proximity Germany. It will start in autumn in a European pilot market; the international roll-out is planned for spring 2007.
 
For the first time Mercedes-Benz will realise an international image and product theme campaign for the “service” field for the general public. BBDO will feed the measures into the worldwide BBDO network and monitor the market and target group specific adaptations in the individual markets.
 
The Stuttgart BBDO team has been in the market since October 2004 and has since had an impressive success story. With their pitch marathon which started in October 2005, they managed to win nine new clients in only seven months. The new budgets include, among others, Deutsche Bahn (TV and print projects), the DaimlerChrysler Bank (“creditracer”), the KOSMOS publishing company, Klassik Radio and the new Mercedes-Benz Centre Stuttgart. 
 
In addition, BBDO Campaign Stuttgart have also scored in the creative sector receiving several distinctions. BBDO Campaign Düsseldorf have already been awarded the internationally sought-after red dot for two of their campaigns: for the print campaign “Shadows” and the TV commercial “Ascii”.

In charge at BBDO Campaign Stuttgart
Creation: Armin Jochum, Stefan Nagel, Steffen Stäuber, Andreas Rell, Ingo Zacher, Thomas Bruns, Oliver Frönel
Consulting: Steffen K. Schulik, Andreas Rauscher
 

For further information visit:
www.bbdo.de