New lifestyle products

In order to account for the modern consumer’s attitude towards life more and more products that used to focus on utility are becoming fashionable accessories.

These products prove that practical everyday products can meet high aesthetic demands, such as for example a particularly innovative version of the doorbell: cordless, with thought-out technology and a sculptural design it meets the demands of costumers of the digital age. The number of available ringtones is unlimited; they can be downloaded from the Internet. The doorbell can be wall-mounted or positioned free-standing. Thus the owner can flexibly determine its location. 

Bicycle baskets with fashionable baroque patterns have become lifestyle accessories as well as fashionable wraparound bags in bright colours. And against the background of the boom of do-it-yourself programmes modern, stylish do-it-yourself and gardening bags are to appeal to a completely new target group.

We have compiled current examples of this autumn’s ‘Modern Living’ trends in our photo gallery for you.

>> Photo gallery “Modern Living” trends autumn 2006