The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognised quality seal. The best products receive the Red Dot: Best of the Best award.

» Red Dot Award: Product Design

The competition for Design Concepts and prototypes is held annually in Singapore. The highest award for the best of all concepts is the Red Dot: Luminary which includes prize money of SGD 5,000.

» Red Dot Award: Design Concept

The highest award in the Communication Design competition is the “Red Dot: Grand Prix” for the best work in a category. The “Red Dot: Junior Prize”, which includes prize money of 10,000 euros, will be awarded to the best student work.

» Red Dot Award: Communication Design


Friday, 20 April 2012

“Packaging Design”: More than a beautiful cover

The art of “Packaging Design” is, to send out signals in a matter of seconds as no other form of advertising gets as close to the customer as packaging. Cheeky, fresh and innovative: “Asylum” is an unconventional design agency from Singapore that was awarded in the “red dot award: communication design 2011” for the high design quality of its creative achievement. Their concept for “The Chocolate Research Facility” – with its selection of more than 100 chocolate varieties in extraordinary packaging design – leaves nothing to be desired. Those who want to measure themselves against the best in the industry can submit their works for the “red dot award: communication design 2012”. More

Thursday, 19 April 2012

"E-Commerce Design": Holistic concepts of technology, content and usability

Excellent functionality, intuitive navigation, clean design and the appropriate addressing of different target groups – there are some key elements in “E-Commerce” that lead to success. An inspiring example that solves these themes adequately is the "Anne Korn Ringe E-Shop". It is a great challenge to design a special e-shop for such emotional products like (wedding) rings. Realised by the Agency "21TORR Interactive", the outstanding “E-Commerce Design” succeeded within last year's competition. Who is convinced of the design of his online shop or online auction, can give proof of his know-how in the “red dot award: communication design 2012”. More

Wednesday, 18 April 2012

red dot award: design concept - Ideas can be life-changing

With the 2012’s “red dot award: design concept” running hot and preparations underway to complete this year’s collection of the world’s best concepts, we look back to review the most popular concepts of 2011. More

Wednesday, 18 April 2012

“Advertising”: Clear communications with exceptional ideas

A social drawing experience which has never been there before: In 2011, the agency kempertrautmann from Hamburg, Germany, created and realised a web special for its client Edding, which virally spread via design- and illustration blogs and has been honoured with the “red dot: best of the best” by the jury of experts. Edding’s “Wall of Fame” offered unlimited space to immortalise oneself with eight markers. What makes it special: Everything on the page happens in real-time. Whether print campaigns, advertisements, flyers or promotion material – at the “red dot award: communication design 2012” only the best works will be distincted! More

Tuesday, 17 April 2012

red dot award: communication design - Jury interview with Ulf Berlin

How would you rate the quality of the works in the categories that you evaluated?
Compared to other jury sessions, many more entries dealt with packaging design as a separate competition category. In general, the level of the entries was higher than in other design competitions. I think this reflects the high standard of design agencies today. It must be said that all entries were good. It was really high-class packaging design that we were given the task of judging. More

Monday, 16 April 2012

red dot award: communication design 2012 - register now!

From 14 April 2012 on, during the regular participation phase of the “red dot award: communication design 2012”, designers from all over the world can register their examples of outstanding creativity. An independent jury of international design experts once again guarantees highest objectivity. Until 11 May, the regular registration with games, posters, annual reports or websites and further works of the communication sector is possible and participants have the opportunity to submit their designs within 21 categories this year. From corporate design, advertising or packaging to interface design and online communication – there are no limits for creative achievements. More

Friday, 13 April 2012

Better than its reputation: Benefit from the early bird discount on Friday the 13th!

Fatal day? Many fear the current symbolic date. However, red dot shows that this day is better than its reputation. Friday the 13th can’t bring bad luck since established designers as well as emerging new talents from all over the world have the chance to benefit from the early bird discount of the “red dot award: communication design 2012” until today 11:59 pm (local time). More

Thursday, 12 April 2012

“Annual Reports”: Effective concepts and innovative implementation

Annual Reports give companies a face and thus, seemingly boring annual reports can turn into exciting business stories. This proves the agency häfelinger + wagner design, which integrated the company figures of the ThyssenKrupp AG in an inventive layout. This achievement was honoured by the jury of experts of the “red dot award: communication design 2011” with a red dot. Those who want to convince in this year’s competition, can benefit from the early bird discount until 13 April. More

Wednesday, 11 April 2012

red dot award: design concept - The jury’s criteria

Now, as the end of the standard submission period draws near to the close, the red dot jury panel is eagerly awaiting to preview the latest collection of futuristic and innovative design ideas that could revolutionise our way of life. More

Wednesday, 11 April 2012

red dot award: communication design - Jury interview with Rainer Hirt

What do you watch out for while evaluating a work?
While evaluating a work, functional quality aspects as well as the multi-sensory significance play an important role for me. More