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Stadium
(Poster)
red dot
red dot award: communication design 2008
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The poster announced a series of lectures on eight sports stadiums. Instead of using the ground plans of all eight stadiums, the poster features the letter “O” in eight different font styles in order to achieve a simple yet striking effect. The shape of each “O” aims to visually represent the ground plan of a stadium, the oval or circled seating tiers, as well as the field in the centre. The design of the poster thus resorts exclusively to typographical elements.
client:
Architekturforum Bern
head of marketing:
Daniel Herren
project management:
Daniel Herren
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design:
Atelier Bundi, Boll
creative direction:
Stephan Bundi
art direction:
Stephan Bundi
graphic design:
Stephan Bundi
typography:
Stephan Bundi
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