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	product design
	communication design
	design concept

Marxen/Wein

red dot
red dot award: communication design 2008

The posters are an element of the new corporate design of the wine merchant business of sommelier Jan Peter Marxen. He is said to be an unconventional thinker, representing his own opinion with regard to the pleasure of wine and challenging the classic positions. Whoever is talking with him is mesmerised by his theses and sayings. Therefore, original quotes of Marxen constitute the basis of the presentation. They appear in a clear, mostly full-size typography in a reduced though striking manner, thus forming an interesting contrast to the usual presentations of the branch.

client:
Marxen & Strehler GmbH, Kiel

head of marketing:
Jan Peter Marxen

text:
Jan Peter Marxen
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design:
Mutabor Design GmbH, Hamburg

creative direction:
Heinrich Paravicini

art direction:
Axel Domke
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