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Berliner Flagge
(Poster)
red dot: best of the best
red dot award: communication design 2008
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More than any other means of advertising, a poster’s success is dependent on it conveying its message at a glance. If we are to grasp the meaning of a poster in the street, it has to be readily understandable. Against the background of a stylistically continuous design history as well as the trend towards a global design language, the requirements that poster designers have to meet today are extremely high. If a poster is distinctive and humorous – and can do without text – then it is sure to catch the eye of a broad target group.
Just like this poster: it uses the Berlin flag to illustrate the all-too-familiar phenomenon of a city that is by no means the master of its dogs or their daily droppings, and that doggy land mines all over Berlin’s streets and pavements have become a true public nuisance. Small, distinct and purposeful modifications were enough to allow any viewer get the message of the poster immediately. The work, which was first designed for an exhibition of the Alliance Graphique Internationale and then adapted for the competition “Graphisme dans la rue” (Street Art) in Fontenay-sous-Bois, France, manages to point out the problem in a simple, concise and witty manner. The highly symbolic city flag with the Berlin Bear as its brand was updated by adding a little piece – the motif thus can be understood worldwide.
client:
AGI Alliance Graphique Internationale
Graphisme dans la rue
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design:
Fons Hickmann m23, Berlin
Markus Büsges,
Gesine Grotrian-Steinweg,
Fons Hickmann
art direction:
Fons Hickmann, Markus Büsges
graphic design:
Markus Büsges, Fons Hickmann
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