|
 |
MTV Masters
(Posters)
red dot
red dot award: communication design 2008
|
The posters should win over spectators for MTV Masters, the classic among MTV shows with the following message: who succeeds in being celebrated here, really made it, like Lemmy Kilmister, Ozzy Osbourne and 50 Cent. Ads illustrate their way to fame and honour, so the viewer can accompany them to immortality, in a manner of speaking. Through this campaign the predominantly male target group between 16 and 29 years should reach out and take a fancy to TV and MTV Masters.
client:
MTV Networks GmbH & Co. OHG, Berlin
design:
BBDO Stuttgart GmbH, Stuttgart
creative direction:
Armin Jochum, Friedrich Tromm
art direction:
Sven Gareis
illustration:
Sven Gareis
text:
Georg Baur, Torben Otten
customer advisory service:
Andreas Rauscher
project management:
Caroline Schäufele
typography:
Wolfgang Schif, Cicero Werkstudio für Schriftgestaltung
[home] [mail]
|
|
|
|
|
|
|
|
