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Global Warming Solutions
(Poster)
red dot: best of the best (junior award)
red dot award: communication design 2008
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Traditionally, Chinese painting does not focus on originality or a personal style, but on imitating the art taught by a master. Mastery requires many years of practice to attain. And landscape painting in particular is little concerned with realistic representations of nature, but rather with atmosphere or a certain mood – a concentration on catching the nature of a landscape or a thing. Contours thus are often blurred in purposeful ink washing, and exuberant colours are also avoided, as they would only distract the beholder.
The posters deal with the topics of global warming and global environmental protection. Subtle and highly distinctive in themselves, one of them illustrates the rising of the sea level, while the other aims to invite people to plant trees in order to save both life and ground from disappearing. The design of the posters was realised by combining traditional techniques of the Chinese art of ink with a modern approach. The motifs were first produced on Chinese rice paper and then reproduced on normal paper in a second step to achieve their soft tactile appeal, which underlines the strong message of the posters. The blurred outlines and the little differentiated colour scheme too add up the effect of the posters, which in the case of the high sea level aims to illustrate the gravity of the situation and its hard-to-dam influence.
design:
Tsou Hsin-hang, Taipei
[portrait] [mail]
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