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Riders Palace advertising material season 07/08
red dot: best of the best (junior award)
red dot award: communication design 2008
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About 150 years ago, the healing quality of mountain air attracted people in need of recreation and recovery to come from far away to the back then still secluded villages of the Swiss Alps. Anyone who could afford it, spent summers and winters in the climatic spas – as a consequence, the region saw the building of hotels of many standards, alongside sanatoriums, as well as private residences of celebrities from all over the world. Today, these famous places combine winter sports, wellness and lifestyle with a vanguard architecture into an exclusive flair that offers unique experiences to all age groups.
These posters advertise concerts and parties in the Riders Palace in Laax, a designer hotel with integrated club. Built from stone, glass and wood this ski hotel with its purist appeal focuses on music and fun. The posters with their expressive typography integrate seamlessly into the entire corporate communication concept: Large-size, overlapping and intertwining letters constitute the formal elements of both the illustrations and the information, and, together with flyers, a set of emoticons or tear-off mini posters, they combine into a recognisable advertising tool with an emotional added-value. The brand thus draws the attention of a young target group to this trendy venue and generates long-term loyalty to the hotel.
client:
Weisse Arena Group,
Riders Palace, Laax
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design:
Remo Caminada, Sagogn
head of marketing:
Andreas Bärtsch
head of advertising:
Sergio Loretz
creative direction/art direction:
Remo Caminada
graphic design:
Remo Caminada, Michael Häne
illustration:
Remo Caminada,
Fabian Leuenberger, Donat Caduff
strategic planning:
Remo Caminada
project management:
Remo Caminada
supervising professor:
Rudolf Barmettler
[portrait] [home] [mail]
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