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A Little Beijing – Your Niche Travel Guide
(Postcards)
red dot
red dot award: communication design 2008
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Unlike the usual travel guides, the idea behind “A Little Beijing” was to introduce a new way of travelling through spontaneity. Based on a route less travelled, it is a seven-day tour to quaint places off the beaten track. The design of this publication wants to steer clearly away from the conventional format of perfect-bound guides, and thus enable free and easy travel as well as journey documentation. Colourful routes on the Beijing map and an itinerary distinctively differentiate each daily tour. The photographs, maps and descriptions together form a collection of 60 postcards.
client:
Linz Lim, Singapore
[home] [mail]
design:
Linz Lim, Singapore
[portrait] [home] [mail]
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