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(Corporate Design)

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red dot award: communication design 2008

The corporate design of Klartext GmbH, a company that is predominantly dealing in the production of advertising materials and in logistics, was to unite the different services and to stand out from the competition. A clear, reduced design and a distinctive logo embody the company name in a symbolic manner. The letters “X” and “K” form typographically the visual bracket for the individual services provided by the company. Thus the highly variable visual identity is straightforward, catching the eye with its strong simplification and black and white contrast.

client:
Klartext GmbH, Langenfeld
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design:
Lockstoff Design, Grevenbroich

creative direction:
Susanne Coenen, Nicole Slink
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