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Analog Africa
(Corporate Design)
red dot
red dot award: communication design 2008
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The “Analog Africa” music label gathers Africa’s musical gems from the 1970s, which combine the most diverse genres such as Funk, Latin and Afro-Beat to create a new sound. The visual identity combines modern production standards with the charm of a time long gone by focusing on the subject of “patina”. Thus the design follows the character of the original material and the aesthetics of printed matter from that time. The detail-rich composing of these pictorial spheres and the special music are to invite us into an unknown Africa of the 1970s.
client:
Analog Africa, Frankfurt/Main
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design:
Sosumi, Frankfurt/Main
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