Botanica

(Corporate Design)

red dot
red dot award: communication design 2008





Botanica is a bistro and café located in a château park. The visual appearance, which is a combination of a word mark and a figurative mark, reflects this location and symbolises the combination of food and nature in a modern way. Thus the dot on the “i”, which has been replaced with a leaf, and the dark brown in combination with the shining green visualise the connection with nature. The complete visual identity is based on the design features of this sign and varies them according to the means of communication. This creates variety while at the same time guaranteeing recognition.

client:
Botanica Schloss Dyck GmbH, Jüchen

design:
Lockstoff Design, Grevenbroich

creative direction:
Susanne Coenen, Nicole Slink
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