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Pictoright
(Corporate Design)
red dot
red dot award: communication design 2008
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Pictoright is the new copyright organisation in the Netherlands. It is a merger of three different copyright organisations. To focus on its core activity, which is to protect the images of photographers, illustrators, etc., the concept of a frame was chosen, so that in the end the whole identity is based on an empty frame. Inspired by this frame a typeface was created that also serves as a logo. To contrast with this bold logo and typeface, pastel colours were used for the letterheads, envelopes, etc.
client:
Pictoright, Amsterdam
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design:
De Designpolitie, Amsterdam
Richard van der Laken,
Pepijn Zurburg
[home] [mail]
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