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Communication Program
ROC Midden Nederland
(Corporate Design)
red dot
red dot award: communication design 2008
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The communication and design concept was developed in order to inform and attract the interest of potential students for the ROC Midden Nederland, one of the largest education institutions in the Netherlands, and its range of courses. The advertising campaign pictures current successful and likable students, which encourage the target group to also give their all and become king or queen in their respective discipline. Besides a clear colour-coded design language, the design process included the creation of optimistic elements such as symbols or pictograms, which create a connection with the more informative course information. The campaign includes several media among them posters, banners, T-shirts and brochures.
client:
ROC Midden Nederland, Utrecht
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design:
Total Identity bv, Amsterdam
Guido van Breda, Dennis Glijn
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