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Alias visual alphabets
(Corporate Communication)
red dot
red dot award: communication design 2008
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The concept of the annually changing visual alphabet for the Italian furniture company, which has been applied for the last three years, uses products like pictograms and changes them annually in order to refresh the corporate design. In 2006 it was images of multiplied photos of different collections, which, piled up to form towers, demonstrated that with timeless furniture surprising landscapes can be created. In 2007 a rectangular grid provided orientation and in 2008 colourful graphics of technical components formed as circles, crosses, squares etc. stand for product details and combinations.
client:
Alias SpA,
Poltrona Frau Group,
Grumello del Monte (Bergamo)
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design:
Fragile, Milan
creative direction:
Mario Trimarchi
graphic design:
Andrea Plenter, Elena Riva
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