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Dawn
(Corporate Design)
red dot
red dot award: communication design 2008
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Dawn is a small advertising agency. The metaphor of a day is the concept behind the company and the design of the visual identity. Dawn is the concept, daylight the execution. The logo and the visual identity are based on the sun’s circular pattern of light, symbolising Dawn’s comprehensive approach to brands and communication. Strong colours like red, orange and purple were used – all inspired by the light during dawn. The core circle in the letterhead and the business cards is perforated.
client:
Dawn, Amsterdam
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design:
De Designpolitie, Amsterdam
Richard van der Laken,
Pepijn Zurburg
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