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	product design
	communication design
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Marxen/Wein

red dot
red dot award: communication design 2008

The corporate design of the wine merchant business of sommelier Jan Peter Marxen takes quotes from several interviews with the wine expert, who is regarded as a missionary and an unconventional thinker, as starting points. They are at the centre of the clear as well as individual visual image and reflect for instance his advocacy of personal taste over the scientification of wine-growing and are provocative with their reinterpretation of familiar sayings. The striking typography further emphasises the messages’ content.

client:
Marxen & Strehler GmbH, Kiel

head of marketing:
Jan Peter Marxen

text:
Jan Peter Marxen
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design:
Mutabor Design GmbH, Hamburg

creative direction:
Heinrich Paravicini

art direction:
Axel Domke

graphic design:
Axel Domke
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Inni Pärnänen Jewellery - winner red dot award: communication design 2007. More...

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