Helsinki Business Hub

(Corporate Identity)

red dot
red dot award: communication design 2008





As part of the corporate identity for Greater Helsinki Promotion Ltd., the promotion agency for the Greater Helsinki area, the “Helsinki Business Hub” was created. It is to clearly communicate the dynamic nature of the city as an economic metropolis and visualise its location in the Baltic Sea at the crossroads of east and west. Additionally, it is to represent a highly skilled workforce, good infrastructure and nature. With contrasting colours the visual identity has a fresh, light and high-quality look.

client:
Greater Helsinki Promotion Ltd., Helsinki
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design:
Kuudes Kerros Oy, Helsinki

creative direction:
Piëtke Visser

graphic design:
Piëtke Visser, Minsu Kuusisto,
Ville Isopahkala

photography:
Kaapo Kamu

text:
Richard Stanley

strategic planning:
Jari Danielsson, Pia Partanen,
Tytti-Lotta Ojala

project management:
Pia Partanen, Anne Repo,
Tytti-Lotta Ojala
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