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Evangelische Stiftung Alsterdorf, Hamburg
(Visual Identity)
red dot
red dot award: communication design 2008
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The idea for the new visual identity of Evangelische Stiftung Alsterdorf is based on the sound of the word which is to visualise the company’s many voices. For the many different areas of operation the rhythm can be generated following simple rules. Each word mark is independent and refers to the whole. The objective of the design is to show the self-image of the foundation which works with disabled people. The smallest part of the company receives the same graphic attention as the superordinate part.
client:
Evangelische Stiftung Alsterdorf, Hamburg
Pastor Rolf Baumbach
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design:
Büro Uebele
Visuelle Kommunikation, Stuttgart
Alexandra Busse, Katrin Dittmann, Katrin Häfner, Judith Hinel,
Daniel Perraudin, Margarethe Saxler, Prof. Andreas Uebele
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