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Hella Jongerius
(Visual Identity)
red dot
red dot award: communication design 2008
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The visual identity for Jongeriuslab utilises the power that characterises the renowned design company. The deliberately subtle approach only determines the structure and basic conditions such as the use of a reversible logo in a kind of “style-less” style, which, like a painter’s palette, leaves room for the company’s diverse portfolio. Each of Jongeriuslab’s designers has a choice of four business cards for the presentation of their designs in the collection, and the website is a comprehensive archive that along with the products also presents the process of creation.
client:
Hella Jongerius / Jongeriuslab, Rotterdam
[home] [mail]
design:
Studio Dumbar, Rotterdam
[home] [mail]
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