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Glanz & Gloria – an indie-electro club becomes remarkable
(Corporate Design)
red dot
red dot award: communication design 2008
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Glanz & Gloria is a small club located in the basement of a listed building. In analogy a corporate design was to convey authenticity and the fun of dancing in an unusual way. The visual and communicative aspects are characterised by attributes such as moving, alternative and fresh. The circular shape as well as typography and a rough font are the most important components of the visual language, while the communication is rounded off with the new slogan “Abdrehen, Abdrehen, Abdrehen”. Furthermore, projections dancing to the music present content such as announcements or special drinks.
client:
Goldene Zeiten Gastro GmbH,
Osnabrück
design:
Initiative Konzeptionelles Design, Osnabrück
art direction:
Daniel Brüggemann, Marco Witte
graphic design:
Daniel Brüggemann, Marco Witte
text:
Daniel Brüggemann, Marco Witte
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