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Bree, Isernhagen
(Visual Identity, Redesign Logotype)
red dot
red dot award: communication design 2008
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The word mark of the bag manufacturer Bree, which originates from the 1970s, was only slightly altered during the redesign of the logo. Due to the product’s high level of awareness it was crucial to retain the characteristic strong appeal of the word mark. The changes include the letters’ stroke endings and corners, which have been given a curved shape. This created the contemporary image of a company that communicates the following with the new word mark: the brand changes, but not its tradition.
client:
Bree Collection GmbH & Co. KG, Isernhagen
Axel Bree, Philipp Bree,
Lars Maschmeyer
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design:
Büro Uebele
Visuelle Kommunikation, Stuttgart
Gerd Häußler, Prof. Andreas Uebele
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