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MyEnergy
(Corporate Identity)
red dot
red dot award: communication design 2008
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The objective was to create a name and develop a visual identity for a new product, the microgeneration of energy. The name “MyEnergy” aims to reflect the individual generation of energy. With this product, customers can create their energy through renewable sources. At the same time a symbol with dynamic shapes was developed in order to reflect the entry into this new generation of energy. The symbol represents the different sources of renewable energy: the sun, wind, and sea currents.
client:
EDP, Lisbon
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design:
Mola Ativism, Lisbon
creative direction:
Rui Morais
graphic design:
Teresa Nunes
project management:
Afonso Cardoso
strategic planning:
Pedro Pires
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