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Ativism
(Corporate Identity)
red dot
red dot award: communication design 2008
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The formation of the Ativism group, which combined eight independent companies, required the development of a uniform corporate identity. Since the companies were already known in the market, they kept their names and added “Ativism” as a surname. This surname characterises the personality trait, which all the agencies of the group share, and stands for activating, doing, building. The entity was inspired by an abstract form, which symbolises the freedom and independence of each of them and at the same time the identity and the interaction between them.
client:
Ativism, Linda-a-Velha
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design:
Mola Ativism, Lisbon
creative direction:
Rui Morais
graphic design:
José Carlos Mendes
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