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Dr. med. Stella Dörre
(Corporate Design)
red dot
red dot award: communication design 2008
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The visual identity of the medical doctor, who is neither a “herb witch” nor an orthodox physician, had to be likable, individual and authentic. Her holistic approach was visualised through oak trees, which can become several hundreds of years old and produce medically potent substances. The boughs of the four seasons symbolise her constant and comprehensive support of the client with a focus on current issues. Each business card is different – just like no two human beings are alike. Instead of a logo branches are stamped in different colours. This creates a memorable connection with the physician.
client:
Dr. med. Stella Dörre, Gauting
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design:
Stefanie Silber Gestalten
creative direction/art direction:
Stefanie Silber
graphic design/illustration:
Stefanie Silber, Philipp Datz
[home] [mail]
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