KMS TEAM

(Corporate Design)

red dot
red dot award: communication design 2008





The core element, a black bar with white letters, is an abstract image: the “creative idea”, depicted as a field which is a carrier of meaning and a visible form at a time. The compactness of the bar ensures perceptibility, while its reduced design avoids interferences with the contents presented. Unlike most of the conventional logotypes, KMS TEAM’s logo can vary in its length and is conceived for multifunctional use.

client:
KMS TEAM GmbH, Munich
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design:
KMS TEAM GmbH, Munich

creative direction:
Knut Maierhofer, Michael Keller

design direction:
Patrick Märki

graphic design:
Christian Hartig

strategic planning:
Christoph Rohrer

interactive producer:
Bruno Marek, Till Bergs

animation:
Cecil Rustemeyer, Gabriel Weiss

project management:
Sandra Ehm

print producer:
Christina Baur

final artwork:
Bernd Müller
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