"Good design has to be simple, understandable and human ­ because we have to understand it with hands, ears or eyes."

Martin Pross, born in Mainz in 1966, studied communication design at Hochschule der Bildenden Künste in Saarbrücken. While studying he worked at the agency Maksimovic & Partners where he later began working as art director after graduating in 1994. In 1996, he joined Scholz & Friends Berlin, where he became creative director two years later and managing director in 2001. Today, he is a partner of the Scholz & Friends group and managing director of Scholz & Friends Berlin. For his work for the German state of Baden-Württemberg, the FAZ newspaper and Mercedes-Benz for example, he has received numerous distinctions from Clio Awards, London International Advertising Awards, The One Show Awards as well as Gold in Cannes Lions competition and from the ADC Germany among others. Martin Pross has been a member of the ADC Germany since 1998.