"Good design fulfils the client's functional criteria, corresponds to the expressive power of the designer and ­ this is most important ­ gives its user pleasure."

Prof. Apex Lin Pang-Soong, director of the department of fine arts at National Taiwan Normal University, is actively involved in the field of graphic design in several ways. He has initiated the Taiwan Image Poster Design Association, was treasurer of International Council of Graphic Design Associations (Icograda) from 2001 to 2003 and is also a jury member of international design competitions. He developed the corporate design of large companies in Taiwan and China and consults the Olympic research centre of Beijing Central Academy of Fine Arts with regards to the image of the 2008 Olympic Games. Apex Lin received the Icograda Achievement Award in 2002 and was featured in the compendium "area. 100 graphic designers, 010 curators, 010 design classics" in 2003.