"In my opinion good design has to convey connections in an informative, emotional and aesthetic way, and at the same time it has to transcend contemporary trends in order to still be relevant many years later."

Don Ryun Chang, born in 1956, grew up in Asia, America and Europe. He studied art before changing to Parsons The New School for Design in New York in order to study communication design and graduating from California Institute of the Arts in Los Angeles with a Master's degree. In 1984, he began working as art director at Nara Advertising in Korea and was then senior designer at Steiner and Co. in Hong Kong among others. In 1991, he founded the company DC&A, which merged with Interbrand in 1999, and realised a series of important campaigns such as for the FIFA World Cup 2002, Korea Telecom and Shinhan Bank. Don Ryun Chang received numerous international awards, for example from the Type Directors Club New York. He is professor of the department of visual communication design at Hongik University in Seoul. Furthermore, he was the managing director of the Art Directors Club Korea among others, and in 2005 he was elected president of Icograda from 2007 to 2009.