Tableware and Home Accessories: Searching for Innovation
Generally, it has been observed that many porcelain and glass manufacturers attempt to re-interpret their proven market offerings with new patterns and prints. This is not particularly risky, but with new variants of existing lines, manufacturers are able to offer product differentiation with minimal cost and effort. And consumers, who already feel overstrained due to the existing glut of products on the market, thereby satisfy their need for security and trust. They would rather reach for items which give them the feeling of something familiar, instead of trying something new.
The Colours: White continues to dominate; gold and platinum are given new meaning
Porcelains continue to be dominated by neutral white. Colours are, above all, added as accents. With the opening up of Eastern European markets, the metallic colours of gold or platinum gain significance. Glass continues to be characterised by black and white, often in richly contrasted combinations. In addition, a distinct tendency towards all shades of green is observed.
The Shapes: from organic to crystalline
The organic, round and baroque shapes of years gone by remain. As in the furniture industry, crystalline forms are interspersed as a counter-move. Striking use of asymetrical surfaces results in a delightful play between light and shadows. Many products combine elements with both of these contrasting stylistic elements. The design of vases and bowls is sculptural, and can be used as single pieces in a room.
The Materials: structured surfaces
Surfaces are structured in relief, and are therefore both visually and sensually delightful. The handcrafting tradition and its associated exclusivity is thereby emphasised.
Current examples are provided in our photo gallery:
>>Photo Gallery " Tableware & Home Accessories"
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