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From left to right: Stéphane Bret, Vice President Sagem Communication (Porsche Design Mobile Phones Licensee), Carol Campbell, moderator and Roland Heiler, director Porsche Design Studio during the presentation

06/05/07

Porsche Design presents its first mobile in the red dot design museum

Once more, the red dot design museum was the presentation venue for an exciting new product: Yesterday, Porsche Design Group and the French Sagem Communication (Safran Group) presented the first Porsche Design mobile phone P’9521. In May 2006, both companies signed a licence agreement and the result of this cooperation is very impressing: The Porsche mobile phone unites a puristic design made of high-quality, natural materials such as aluminium and mineral glass with an innovative technology.

 

The presentation took place in the impressive setting of the former boiler house of the Zollverein Coal Mine, which is now the red dot design museum. It was organised exclusively for journalists to give them a personal impression of the first Porsche mobile. For Porsche Design several walls of the museum had been painted in black to emphasise the visual impact the puristic design of the mobile.

The casing is milled out of a solid aluminum block – a unique production method for mobile phones. With this product, Porsche Design has remained loyal to its clear design language and has utilized sophisticated material. The typography, styling and colors of the menu emphasize the mobile phone’s very functional character. A double hinge made from aluminum enables the screen to be rotated through 180° – thus allowing the phone to be used as a digital camera.

The P’9521 features a fingerprint reader, which clearly identifies the user and thus ensures secure access to personal data. In addition, individual fingerprints can be assigned to particular numbers or phone functions, making operation particularly easy. The standard PIN code can also be replaced by a fingerprint. The know-how for this technology was delivered by Sagem, which has expertise in the field of biometrics. The new mobile phone will be available from fall 2007 in Porsche Design Stores and specialist mobile-phone retailers worldwide. The mobile phone will not be sold in the

US, Japan or Korea.

After the product presentation, Porsche Design invited the journalists to participate in a stylish dinner taking place in the unique atmosphere of the red dot design museum.

For further information, please go to www.porsche-design.com

Further information on the venue of the red dot design museum you will find here.