First red dot academy in Singapore: “Profit by design”
On 14 July 2007 for the first time an event of the red dot academy series entitled “profit by design, managing the process to maximise return” took place in the red dot design museum in Singapore.
“Profit: by design” was an introduction to design as one of the most contributing factors for successful business. The conference brought together designers from design consultancies and product companies to discuss and share how design has made an impact on business. The full-day seminar also fielded questions from the floor during three panel discussions held, namely “Return on Design”, “Jury Confessions” and “Design Meets Business”. The seminar featured design heads and management of leading companies such as LG and Procter & Gamble.
Howard Lee, Managing Director of LG Electronics, Singapore took the audience through the creation of the Prada phone, from concept to manufacture.
Nikolaus von Saurma, Director of BMW Group DesignworksUSA, Singapore Studio showed examples of the thought processes required to deliver a client's concept brief to actuality.
Daniel J Sims, AAI Design Leader for Corporate Design, Procter & Gamble Asia, introduced case studies of successes in P&G's large repertoire of products.
A thorough presentation on the fundamentals of intellectual property rights and protection methods was given by Gregory Ong, Advocate and Solicitor.
Aaron Hung, Vice President of red dot Asia, introduced the new red dot initiative - red dot futures which links companies and red dot winning concepts for realisation.
Included in the line-up was the jury of the red dot award: design concept 2007. They gave insights to the adjudication process as well as spoke of the trends seen in the competition.
The warm reception from the audience of over 130 designers and design students was a clear indication of the demand for quality design conferences. Therefore, more exciting seminars and conferences in the red dot academy will be organised for the rest of the year in the red dot design museum in Singapore.