Exact Online
(Packaging)
red dot
red dot award: communication design 2007
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For the launch of a new product there was a need for a recognisable brand style for use in brochures, folders and on the website. The packaging design should make a distinction between the two target groups of self-employed entrepreneurs and accountants. For this, the theme “the power of simplicity” was chosen because it visualises both the simplicity and user-friendliness of the online programme. An instantly recognis-able logo was created that contains the letter “E” as the symbol for Exact Online and the @-mark which refers to the digital world.
client:
Exact Holding NV, Delft
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design:
Millford Brand-id, Leiden
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