Persil Internationaler Relaunch
(Packaging)
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red dot award: communication design 2007
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In the anniversary year of Persil, Henkel undertook the largest relaunch in the brand’s history. As a creative guiding idea, an illustrated wave has been developed that aims to visually bring together and cross-nationally translate the themes of dynamics, emotionality and innovation into a basic graphical structure and gives the market icon with its hundred years of history more freshness and a sense of modern lightness. The international relaunch creates a smooth transition from a brand image characterised by function to one characterised more by emotion.
client:
Henkel KGaA, Düsseldorf
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design:
Peter Schmidt Group Hamburg, Hamburg
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