Original Audi cleaning products
(Packaging)
red dot
red dot award: communication design 2007
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The car cleaning products update was intended to increase sales and to find a design that is both typically Audi and yet independent of it. The efficacy of the products and Audi quality was to be immediately recognisable through high-value form, colour and tactile quality, in line with the Audi brand. In its final design realisation, the black cylindrical shape is topped with an aluminium-coloured cap and a subtle orange line has been used for the single packages to bind the entire product range together for a consistent look. Clearly visible symbols help differentiate between the various products and their applications.
client:
Audi AG, Ingolstadt
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design:
Gingco.Net, Braunschweig
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