Multiplay packaging – Universal do-it-yourself packaging for digital services
red dot
red dot award: communication design 2007
The objective in designing this packaging was to optimise the brand communication, to improve ergonomics and the logistical characteristics. Furthermore, the new packaging had to be suitable for various brands of the KPN group. At first glance one sees a – for reasons of theft-prevention – neutral transport packaging. After opening the outer box, a folder becomes visible. That folder is the crucial element of the whole packaging: it offers plenty of space for brand communication. On the inside face the folder features a graphical quick reference guide and an extended handbook with installation CD.
client: Koninklijke KPN/Producthouse, The Hague [home]
