Chiavalon
(Packaging)
red dot
red dot award: communication design 2007
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Against the backdrop of rich tradition and high quality that distinguish this olive oil, a packaging concept was developed which aimed to reflect the great care that is taken in the traditional handmade process of olive oil production. The appearance of the simple packaging made of untreated brown wrapping paper echoes the wholesomeness of this naturally produced olive oil. With its reduced and plain design, the packaging reflects the high value of this healthy food product and looks elegant both on the shelf and on a set table. Last but not least, the aesthetic appearance of the packaging makes the product suitable as a special gift.
client:
Chiavalon, Vodnjan
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design:
Bruketa & Žinić, Zagreb
creative direction:
Davor Bruketa, Nikola Žinić
art direction:
Ruth Hoffmann
project management:
Mirna Grzelj
copywriting:
Tanja Škorić, Moe Minkara
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