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Cheongsam
(Packaging)
red dot
red dot award: communication design 2007
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“Cheongsam” translates the elegance of the traditional Chinese dress of the same name into modern product design by interpreting the proverb “Clothes make the man” in an Asian way. Chinese cloud patterns – ameta- phor for good fortune – on the clothes hanger symbolise the wish that this blessing may be transferred from the clothes to their wearer. The packaging consists of corrugated paper and its creation was influenced by the simple design of the product and aspects of environmental protection. It takes up the “Cheongsam” form of the hanger and emphasises its Asian inspiration through the use of minimalist graphic elements.
client:
AsusTek Computer Inc., Taipei
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design:
Asus Design, Taipei
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