Salière La Baleine
(Packaging)
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red dot award: communication design 2007
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The new packaging of this long-established brand was to reflect modern client requirements. Alongside a functionally improved lid, the design also visually matches the red and blue saltcellars with one another. They are thus identified as belonging together, enhancing at the same time the degree of brand recognition. According to a new ecological concept, the packaging is now made of only one material, and the enlarged brand image from now on shows, embedded into the typography of the logo, a smiling whale.
client:
Salins, Paris
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design:
P-Référence, Paris
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