XX EnerZone
(Packaging Design)
red dot
red dot award: communication design 2007
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The task of this work was to create a packaging for dextrose drops with an increased caffeine content. The new product is to target teenagers and young adults and establish itself in the growing market segment of “energiser” products (Red Bull, K-Fee, etc). The starting point was the creation of a powerful product name reflecting the positioning of the product: XX EnerZone. Based on this, a fresh, youthful and “cool” design was developed that makes explicit the product’s benefits to the intended target group.
client:
intact GmbH, Münster
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design:
SOLUTIONS Branding & Design Companies AG, Hamburg
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